For B2B SaaS spending $5K+/month on Google Search
Find which searches create retained customers.
ThinQ Scale connects Google Search acquisition to product activation, collected revenue, and 30/90-day retention. We identify the paid-search demand that produces retained value, repair the missing measurement, and rebuild the account around what deserves more budget.
$7,500 paid audit · credited toward a $25,000 rebuild · ongoing operation from $12,500/month plus media
A lead is the beginning of the record.
If Google Ads is trained on forms, demos, signups, or trials, it optimizes toward those events. It receives no direct signal showing which accounts activate, pay, remain, and produce contribution profit.
Current account view
Search → Click → Form or trial
Required revenue view
Search → Ad promise → Page → Signup/demo → Activation → Payment → D30 → D90 → Contribution
Method
One acquisition record from search to retained value.
- 01
Define retained value
Set activation, payment, retained-use, margin, CAC, and payback definitions.
- 02
Preserve acquisition identity
Capture click IDs, campaign, ad group, targeted keyword, ad, page, and experiment assignment.
- 03
Join customer outcomes
Connect the acquisition record to the CRM account, product activity, billing customer, and retention state.
- 04
Rebuild the account
Change queries, match types, negatives, ads, pages, bidding signals, and onboarding around retained-customer quality.
- 05
Test causally
Use controlled assignments to determine whether a change created incremental retained contribution.
Attribution shows which customer followed an acquisition path. A controlled experiment shows whether a change created incremental revenue. ThinQ Scale reports the two separately.
Audit deliverables
What the audit produces
- 01Query and intent-cluster cohort analysis
- 02Matched, missing, duplicated, and delayed record report
- 03Activation and retention definitions
- 04Primary and secondary conversion plan
- 05Search-term and match-type diagnosis
- 06Account structure and exclusion map
- 07Ad-to-page continuity review
- 08Signup, demo, and onboarding diagnosis
- 09Contribution-based budget ceilings
- 1090-day experiment and scale plan
Engagement stages
| Stage | Scope | Price |
|---|---|---|
| Audit | Analysis, measurement map, economics, action plan | $7,500 |
| Rebuild | Tracking, account structure, pages, events, onboarding alignment | $25,000 total, audit credited |
| Operate | Search management, page tests, cohort reporting, causal experiments | $12,500/month + media |
Meta retargeting, newsletter sponsorships, SEO, and GEO become expansion channels after Search is measurable.
Greenlight conditions
- —B2B SaaS or recurring software revenue
- —At least $5,000 monthly Google Search spend
- —Paying customers with observable retained use
- —A definable activation event
- —Sufficient customer value and contribution margin
- —Access to Google Ads and downstream customer systems
- —Product, sales, or onboarding capacity for additional customers
- —An internal owner who can implement approved changes
Measurement boundaries
- Search-term reporting uses the query data Google makes available.
- Remaining traffic is analyzed at keyword, intent-cluster, ad-group, or campaign level.
- Historical reconstruction depends on identifiers already preserved.
- Causal conclusions begin after reliable experiment assignment exists.
Intent and qualification